What does a business coach really do?

I get asked this question a lot so here is what a business coach actually does, in plain and simple terms. First off, a business coach is NOT a guru who can fix everything and get you that Lamborghini in the first week of working together – I would if I could! A business coach’s purpose is not to run your business but rather help you achieve your goals.

As a business owner myself, I understand it’s difficult to maintain personal effectiveness without paying ongoing, deliberate attention to it. A business coach provides the structure and knowledge necessary to help you maximise your effectiveness. My ultimate goal is to guide you in implementing strategic plans which will solve problems or capitalise on new opportunities.

So let’s talk about the process of business coaching. The very first thing I like to do is understand you and your personal goals. Why, you ask? Because knowing what drives you will give me a clear idea of why you own a business and what you want to achieve with it.

Once this is clear we look to the business. Let’s face it, your business is the vehicle to achieve your personal goals. So what needs to happen in order to deliver on the personal goals outlined? How does the business compete within the market? I will go through the financials with you and look at what changes need to be made in order to achieve both your business and personal goals. This planning stage is the fun part, but now onto the hard work...

Each week we work on specific projects towards the achievement of the goal, we assign responsibilities across the team and set KPI’s and then we are into the coaching cycle. Every 90 days we stop to review the process, results, progress, achievements and outcomes. We also lay the financials on the table and test and measure results from every aspect of the business. As business environments are always changing, it’s important for us to stay one step ahead by re-evaluating existing plans and make adjustments to suit your current situation.

Business coaching is as much an art as it is a science. No matter what, your goals can be achieved. Call us today on 02 9299 7044 and let’s talk about your business.

You’ll be glad you did...

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